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Personal, Trustworthy Selling Experience

At Noral Jewelers, we take pride in our commitment to fairness and honesty with our clients and prospective customers. It's the reason we've been in business since 1958. We believe that the process of selling your gold, silver, and diamonds should be straightforward, transparent, and honest. It’s essential to understand the value of your jewelry, and partnering with the right gold and diamond buyer is crucial. Whether you choose to sell to us or just have questions about your jewelry's worth, we're happy to help. 

What We Buy...

  • Gold & Silver Jewelry

  • Broken Jewelry

  • Silver Bars & Coins

  • Platinum Jewelry​

  • Gold Dental Fillings

  • Any Precious Metal Scrap

Why Your Local Jeweler Pays More

Gold and diamond prices change each day depending on the market. Local jewelers monitor these rates closely to provide fair and competitive pricing. Unlike pawn shops that often rely on resale margins, jewelers pay according to the current market value of gold and diamonds. We align our prices with live market rates, guaranteeing you receive a fair and accurate offer every time

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Many online gold buyers and pawn shops act as middlemen, buying your jewelry just to resell it for profit, which leads to lower offers for sellers like you. In contrast, local jewelers often refine gold or sell jewelry directly, eliminating the middleman. This means you receive a higher percentage of your jewelry’s actual value, ensuring you get a better deal.

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Selling gold and diamonds to a local jeweler provides a unique, personalized experience that larger corporate buyers simply can't match. Local jewelers take the time to build relationships with their customers, ensuring you valued and understood. With upfront pricing and their expert knowledge, you can trust that you're making a well-informed decision.

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What Factors Determine the Value of my Jewelry?

  • Gold's purity, also referred to as karat will determine the percentage of gold in your jewelry.

  • The 4 C's (Cut, Clarity, Color, & Carat weight) determine a diamonds value as well as whether or not it has a certificate from a reputable gemological lab.

  • Jewelry from high end brands such as Tiffany and Co. and Cartier demand a much higher resale value.

  • The Global market price of gold and silver directly affects the value of your gold and silver jewelry. While Gold and silver are trading at record heights it really is a good time to sell. 

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